One of the easiest ways to get publicity is to subscribe to the free services that help journalists find sources to interview for articles, news reports, podcasts, and blog posts.

Journalists submit a “query” – a description of what they’re looking for – and appropriate sources who subscribe to the services respond with the information requested.

For this roundup article, I used one of the newest of these services, Source of Sources, to ask publicists, entrepreneurs, and others to share their best tips for getting news media attention – publicity.

Their responses are spot-on. (I’m a national award-winning former publicist and the author of two traditionally published publicity books, so this is a topic I know well.)

Here’s what they told me. Use their expert publicity tips to get more visibility for you and your books.

Link your book to current events (“newsjacking”)

“Use timely news hooks to get media attention. Tie your product to current events or trending topics relevant to your industry. This creates a sense of urgency and makes your pitch more appealing to journalists looking for fresh, timely stories.”

Casey Meraz, CEO, Juris Digital

“I want to pitch my book as it relates to the Democratic National Convention and/or students heading to college in the fall. Since my book focuses on ways to calm the mind and body, the pitch will focus on how we can collectively harness our senses and create habits to combat the stressors we know are coming our way in the coming weeks and months.”

Megy Karydes, Author of 50 Ways to More Calm, Less Stress: Scientifically Proven Ways to Relieve Anxiety and Boost Your Mental Health Using Your Five Senses

“Start by searching for breaking news in your area of expertise, using Google Alerts to see what’s breaking right now. Then identify the problem or issue, and write a brief blog post describing what you’d say to a media interviewer about the breaking news. Pitch yourself as a subject-matter expert to media decision-makers, positioning yourself [by sharing a link to the post] as being able to explain this to the media booker’s target audience.”

Ned Barnett, Founder, Barnett Marketing Communications

“Identify the connective tissue that links your story to what’s in the news right now, so that you are helping reporters bring a new angle to what they must report on anyway. When you help reporters with their homework, they are happy to hear from you.”

Daniel Delson, Head of Media Relations, Magnitude, Inc.

See yourself as an expert and authority

“Don’t forget to focus on yourself as an expert and authority in your industry, as well as on your book. Journalists are always looking to quote fresh faces and support solopreneurs and small business owners in their articles, as that’s who their audience wants to hear from. Focus on the media outlets that create content for the same audience as you as you’ll soon notice an increase in website traffic, social media followers and sales enquiries.”

Laura Perkes, Founder, PR with Perkes

“One of the best avenues for non-fiction authors is to look at themselves as a subject matter expert first and as an author second. What expertise can you share that will be of interest to both a journalist and their audience? How does it relate to current events or bigger topics? The goal is to educate and if the information is surprising, interesting or unique, you’re in better position to drive potential audiences to want to learn more through your book.

“For fiction authors, consider your personal story. Why was the book written? What may be unique or interesting in your own life? How might the book tie-in to bigger events of the day?”

Ryan Gerding, President and COO, INK Inc. Public Relations

Target the right media outlets

“Target niche media outlets that directly serve your audience’s interests. They’re often more open to unique stories and can provide more meaningful coverage. A tailored pitch that resonates with their specific focus will stand out and increase your chances of getting noticed.”

Andrew Grella, CEO, Formen Makeup

“Before you send any pitches to media, research the right journalists and tailor your pitch based on what they cover and what kinds of story they typically write. For example, don’t pitch a feature idea to a journalist who only writes roundups. Do your research up front and it will pay off.”

Haley Adams Raymond, Freelance PR Strategist

“Getting media attention for your product is the result of executing the three ts – sending the right topic (your product) at the right time (when your product offers new value to consumers) from someone with the right title (your company) to the right outlets (those whose audiences care about your product). Don’t send your product news to outlets that don’t have relevant audiences. It won’t work, and you’ll waste your time.”

Dustin Siggins, Founder, Proven Media Solutions

“Find a radio station or TV station that has an audience that would like your book, and contact them and offer yourself as a guest. When my first book was published, The New Retirement: The Ultimate Guide to the Rest of Your Life, I did cold-calls to radio and TV stations and asked to be on their shows. 

“I was able to find ‘Boomer’ oriented radio shows looking for guests, and I also appeared on the Tyra Banks show and was on ‘Fox and Friends’ twice.  It helped that I have an unusual habit – I can speak backwards fluently.  Radio hosts and Tyra’s producers were interested in my strange ability, and I was able to talk about my book, too.”

Jan Cullinane, Retirement Speaker, Author, and Consultant

“Before you send out any pitches, know your audience and know the media they consume. If you make organic cat food, don’t send your press release, and offer of samples to Dog Magazine! I know that sounds simple and daft but as someone who has worked in the world of PR for nearly 30 years, I see rookie mistakes over and over again and It doesn’t have to be that way.

“Yes, I know you want to get into the press, and you want your products and services to be seen by more people, but you need to put in the work and understand what your people read, watch, and listen to and then research those outlets.

“Read The New York Times, watch CNN, and listen to the podcasts and once you are confident there is a match, find the contacts and pitch.”

Natalie Trice, Fractional Head of PR and Communications, Natalie Trice Publicity

Pitch with statistics or something counterintuitive

“Use research to grab attention: Beyond having an intriguing topic and a compelling point of view, proprietary research is critical to capture interest from media – and validate an author’s messaging. If an author’s research produces counterintuitive findings, that’s all the better.

“When publicizing The 4 Factors of Trust, sharing proprietary research from the book opened many doors for the authors to be interviewed by and contribute bylined articles to high-impact business news organizations and podcasts.”

Veronica Zanellato Kido, Publicist, Kido Communications, LLC

“The most powerful way is to leverage timely, data-driven insights that somehow challenge conventional wisdom. Journalists love fresh takes and surprising stats.

“Conducting original research or digging through existing data in new ways will turn up compelling narratives that resonate with the media, setting your product as a solution to newly revealed problems or trends.”

Kevin Shahnazari, Founder and CEO, FinlyWealth

Think in headlines

“When brainstorming product pitches, thinking in headlines will not only get you to dive deeper into why this product is relevant and timely, but will also force you to examine whether this really aligns with the reporter to whom you are pitching.”

Jian Huang, Principal and Co-Founder, pH Collective

Link to a cause, nonprofit, or community event

“Aligning your product with a meaningful cause can grab the attention of news media. When your company supports or collaborates with a cause that resonates with the public, it tells a story that’s newsworthy and impactful. This authentic engagement can turn heads and make headlines.”

Will Yang, Head of Growth and Marketing, Instrumentl

“Combine services with community-driven art. In one instance, we partnered with local artists to put up a mural at a repair site, targeting headlines in both artwork and our services. This unusual mix of fixing and art not only captured the headlines but also brought out the spirit of communal involvement and innovation that defined our narrative.”

Kyle Leman, Business Growth Expert, Founder, Crossroads Foundation Repair

Think like a journalist

“After spending more than a decade in newsrooms, I know that editors and journalists are not looking to do you or your company any favors. They are looking to achieve their own objectives, so when you’re pitching them, think first of what will help them the most and how you can connect that to your objectives.

“Keep the pitch brief and easy to understand, but include additional information after your signature (that you can refer to in the body of the email).”

Eric Schultz, Co-founder, World’s Fair Communications

“It’s very important for authors, or anyone seeking publicity, to think like a journalist. So we need to distance ourselves a bit from the work and our personal connection to it and try to ‘sell’ the bigger story that will be of interest to a larger audience and serve a journalist’s needs.”

Ryan Gerding, President and COO, INK Inc. Public Relations

Include a human interest element

“Leverage a compelling human-interest story. Journalists and editors are always on the lookout for stories that resonate emotionally with their audience. By showcasing how your product has positively impacted someone’s life or solved a real-world problem, you create a narrative that not only attracts media interest but also builds a deeper connection with your audience.”

Burak Ozdemir, Founder, Morse Decoder

“Pitch a story that highlights a compelling human interest angle. Focus on an individual whose life significantly improved because of your product. Journalists love narratives that engage readers emotionally and show real-world impact.”

Andy Gillin, Attorney and Managing Partner, GJEL Accident Attorneys

Be a reliable resource

“Show up as a resource to journalists. Meet their deadlines, support their work, and go above and beyond to get them the information they need for the story.”

Jordanne Pallesen, Owner, Julep Publicity

React to negative news

“The news media tends to focus more on negative stories. You can leverage this tendency to gain publicity to your advantage. For example, you can position your company as the solution to a widespread problem highlighted in negative news stories.”

Harrison Tang, CEO, Spokeo

Pitch with the right tools

“Use media alerts and tip sheets to grab news outlets’ attention. These quick, informative releases highlight the most newsworthy aspects of your product, making it easy for journalists to cover your story. Send them out ahead of major events or product launches to maximize impact.”

Andrei Newman, Founder, Designer Home Spas

Leverage seasons, holidays, and occasions

“One of my favourite creations was a news release promoting a license-free weekend of winter ice-fishing, which happened to line up with Valentine’s Day, titled ‘Love on the Ice.’ Beyond being fun to write, we spent lots of time blending the usual need for a cabinet minister’s quote with humour and creating a picture of the romantic experience.

“While intended for a small provincial audience, this release went across the country and landed on the national news broadcast.”

Tim Conrad, President, Butterfly Effect Communications Inc.

“Play off seasonal trends to create timely stories worth sharing. For example, we capitalized on Earth Month by offering eco-friendly gardening tips, aligning our area of expertise with a larger, timely narrative.”

Samuel Davis, CEO, London Gardeners

(Editor’s note: Get a list of quirky August holidays and occasions plus ideas for using them to call attention to your book here.)

Just ask for it

“Ask for the coverage. I spent nearly 20 years in television. If a business owner or entrepreneur was bold enough to ask (pitch) me for a story and we could craft one with solid viewer benefit, then I was all in.”

Michelle Rupp, Owner, Memorable Results Media

Play up any and all local angles

“Show how your product is produced either locally or nationally, as the media always likes a made-in-America story or one about a company creating jobs locally.”

David Johnson, CEO, Strategic Vision PR Group

Create an event

“Events are excellent drivers for media coverage from print, digital, and importantly, broadcast. Readings, signings, speaking engagements, etc. open the door to multiple opportunities for media.

“While bookstores can be great location partners, also consider libraries, community and faith centers, restaurants and cafes, and other like-minded retailers.”

Deborah Brosseau, Owner, Deborah Brosseau Communications

Include all necessary details

“To make your product shine in pitches to journalists, ensure you include all the details. Share hyperlinks to your product on Amazon and your website, and mention the price.

“Provide a link to a high-res image on Dropbox or Google Drive and embed a low-res image in the email to catch their eye right away. Remember, no attachments.”

Amy Bartko, Founder, Chatterbox PR & Marketing

Focus on audience benefits

“The media is confronted with numerous pitches on new products and services.  The way to make your product stand out and get media coverage is to show how it is a solution to a problem that journalists have written about. You want to provide the problem, why this is a problem, and how your product provides the solution.”

David Johnson, CEO, Strategic Vision PR Group

“Viewer benefit is huge for me. As I stress with my clients, we do not ask for a free commercial. We are teaching, demonstrating, or educating viewers. Then we have a story worthy of asking for coverage.”

Michelle Rupp, Owner, Memorable Results Media

More publicity tips and tools

You’ll find lots of other publicity tips on this site, too. Here are a few to get you started. Using the search box for “publicity,” “media,” and “pitch” will help you uncover more.

• 4 book publicity facts that will help you succeed
• Tip sheets: How to create the best book publicity document you’ll ever need
• Sell more books in your backyard with these local book publicity tips
• Trade journals: The book publicist’s secret weapon

Have you gotten news media attention? How did you make it happen? Please tell us in a comment!

It’s always been hard to get your book discovered, but with the growth of self-publishing, it’s even more difficult.

UNESCO estimates that globally today, 2.2 million new titles are released every year.

Yowza.

In today’s saturated market, understanding how readers discover books can make a significant difference in your success. The more you know about this, the better able you are to focus your efforts in the right places.

Here’s your guide to understanding how readers discover books so you’re better able to get yours in front of them.

Recommendations

Good word of mouth makes a big, big difference.

Personal recommendations from friends and family are influential because they come from trusted sources. We love sharing books we’ve enjoyed; that creates a ripple effect that can greatly boost your book’s visibility.

You’re probably familiar with this from your own reading habits. If a friend likes the same types of books you do, you pay attention when they say, “I loved this book and I think you will, too.”

Recommendations also come from online communities and platforms. Goodreads is the most vibrant community for readers. It’s where they discuss their latest reads, offer recommendations, and create reading lists.

For example, when one of my daughter’s friends and I discovered we loved the same books while talking at a wedding, she quickly jumped to, “Are you on Goodreads? Let’s connect there!” It’s a great way for us to quickly see not only what each other is reading, but whether we like those books, too.

Other influential online gathering places for readers include Facebook (it has groups dedicated to readers of nearly every book niche imaginable), Library Thing, Riffle Books, and Reddit, among others.

Engaging with these communities can help your book reach a wider audience.

Collaborations

One of the best – and possibly most overlooked – ways to get discovered by more of the right readers is to collaborate with authors and other types of product or service creators who already reach your target audience.

A newsletter swap is an easy way to collaborate. You and an author who reaches your audience recommend each other’s books to your newsletter subscribers.

You can also swap guest blog posts, host Q&As, or plan Instagram or Facebook Live events for each other’s followers.

Online platforms

Online platforms and their algorithms are key players in book discovery today, too. Selling your book on Amazon is a no-brainer. It’s where most people who buy books online buy them. It’s also where they review them.

They review them on Goodreads, too, so in addition to using Goodreads as a reader, you’ll want to claim your author account there so you’re more directly connected to your book on that site.

The same goes for BookBub, which is both a site and service created specifically to help readers discover more of the books they enjoy reading.

These options are all pivotal for book recommendations because they use complex algorithms to suggest books based on a reader’s past behavior and preferences.

When you list your book on these platforms and optimize your metadata on each, you enhance your book’s discoverability.

Reviews

You also know that reviews and ratings on these platforms are important.

Positive reviews can boost your book’s ranking and visibility, while detailed feedback can help potential readers decide to pick up your book.

Don’t expect them to happen organically, although that can and does happen, of course. Instead, encourage your readers to leave honest reviews that will help you maintain a steady flow of new readers.

Traditional and digital media

Media coverage, both traditional and digital, significantly impacts book discovery. This news media attention known as publicity can help your book reach a broader audience.

Don’t overlook the power of magazine and newspaper reviews; they’re still influential, especially with older demographics.

Visibility in online publications and blogs has become essential because readers turn to trusted bloggers and online magazines for book recommendations.

Trade magazine publicity – both reviews and interviews – can be important for certain nonfiction books, so be certain to explore that.

Securing coverage on popular book blogs can drive significant interest and sales, but so can interviews and guest posts on subject/topic blogs.

For example, if your romance novel is set in Door County, Wisconsin, pitch Door County bloggers (yes, they exist, I checked) on a review or Q&A with you on why you chose that setting.

Podcast publicity is increasingly important for authors, too, as more and more people are drawn to the specificity of podcasts. As with blogs, pitch an author interview with book podcasts, but also approach topic podcasters, as well.

Social media

As we’ve seen with BookTok on TikTok, social media has revolutionized how readers discover books.

Social media didn’t exist when my first book was published.

It was a humor book that took a lighthearted look at male behavior, explaining to women why men do what they do or say what they say. The topic is perfect for social media, so I can only imagine the impact these platforms would have had on sales.

Today, in addition to TikTok, Instagram, Facebook, and Twitter are homes to vibrant book communities that actively share and discuss their latest reads.

Instagram hosts book group accounts (think Reese’s Book Club), YouTube has BookTube, and Facebook (mentioned above) is home to lots and lots and lots of genre readers groups.

Reader communities also have their own gathering place on Twitter/X with Twitter Communities.

Are your readers on Threads? That newer social network lets users create groups (Book Threads) that become mini-communities, too.

The best way to work toward book visibility in any online group is to become an active member and participant first. Showing up as a marketer, especially before you understand a group’s vibe and personality, is a waste of time.

Bookstores and libraries

Let’s not overlook how many people rely on browsing through physical bookstores and public libraries for books they might enjoy.

Fact is, while many self-published authors release only as e-books, most people still prefer physical books. Even Gen Zers prefer that format.

Curated displays in both stores and libraries plus bookstore staff recommendations can spotlight your book to new audiences.

Case in point: When I attended an NYU School of Professional Studies webinar on how Braiding Sweetgrass became a best-seller six years after it was published, I learned it was through the power of independent bookseller recommendations. Pretty cool, isn’t it?

As for libraries, many readers rely on them almost completely for reading material. That means library programs that include “lunch and learns,” book clubs, and author talks can introduce your book to new-to-you readers.

What can you do today to get better plugged in to your local library’s programs?

In-person engagement

One of the best ways to maximize discovery and good word of mouth, though, is meeting readers in person, face to face.

Author signings, book tours, presentations, and literary festivals allow you to connect with your audience directly on a personal level. These events create memorable experiences that can turn attendees into loyal readers.

Virtual events. including virtual book tours, webinars, and summit workshops. have also become popular, especially since the pandemic.

They offer the advantage of reaching a global audience without the need for travel. Participating in or hosting virtual events can help you connect with readers from different parts of the world, too.

Advertising

Paid advertising on Amazon, where readers are looking for books, can pay off under the right circumstances. Many authors also have success advertising on Facebook, where they can target specific demographics and interests.

Both options help your book reach potential readers who are likely to be interested, as long as your Amazon detail/sales page is “optimized” and you understand how to create and buy effective ads.

How will readers discover books by you?

Considering how many ways authors discover your books, where should you put your efforts to make sure yours gets found?

There’s no pat answer for this. With the exception of selling on Amazon, what will make the most difference for one author might not be the best choice for another.

For example, novelists get more traction on Goodreads than nonfiction authors do. And, some authors are so uncomfortable with in-person events that while they’re great for visibility, they’re not worth the stress.

Choose your discoverability channels – social media, publicity, advertising, and so on – according to where you’ll find your readers, your skills, and your interests.

But do something. Don’t wait to be discovered. You have to make it happen.

FAQs about how readers discover books

1. How important are personal recommendations in helping readers discover books?

Personal recommendations are incredibly influential in book discovery.

Readers often trust friends, family, and even online communities like Goodreads for book suggestions. These recommendations create a ripple effect that can significantly boost a book’s visibility, as people love sharing books they enjoyed.

Engaging with these communities can help authors connect with potential readers and spread the word about their books.

2. How can collaborating with other authors help in book discovery?

Collaborating with other authors can be a highly effective way to reach new readers.

Authors can participate in newsletter swaps, guest blog posts, or co-host events like Instagram Lives or Q&As. These collaborations allow authors to tap into each other’s audiences, increasing exposure to readers who are already interested in similar genres or topics.

This strategy can be particularly powerful in niche markets.

3. Why is a presence on platforms like Amazon and Goodreads crucial for authors?

A presence on platforms like Amazon and Goodreads is crucial because these sites are primary destinations for readers searching for books.

These platforms use algorithms to recommend books based on user behavior and preferences. By listing their books and optimizing metadata on these platforms, authors can enhance their discoverability.

Reviews and ratings on these sites also play a significant role in attracting potential readers, making it essential for authors to encourage reviews.

4. What role does traditional and digital media play in book discovery?

Traditional and digital media can significantly impact book discovery by reaching broad and targeted audiences.

Media coverage, such as magazine and newspaper reviews, remains influential, especially among older demographics. Digital media, including blogs and online publications, offer a more accessible and often cost-effective way to gain visibility.

Authors can pitch to book blogs, podcasts, and online magazines to secure reviews, interviews, and features, driving interest and sales.

5. How can social media influence book discovery, and which platforms are most effective?

Social media has revolutionized book discovery by creating vibrant communities where readers share and discuss their favorite books.

Platforms like TikTok (BookTok), Instagram, Facebook, Twitter/X, and newer networks like Threads have dedicated spaces for book lovers. Authors can build a presence on these platforms, participate in discussions, and engage with readers.

The key is to be an active and genuine participant rather than solely promoting books. Each platform has unique features that can be leveraged, such as Instagram’s visual appeal, TikTok’s short video format, and Facebook’s extensive group communities.

What are you doing to get discovered that’s working for you? Please tell us in a comment.

Ahhhh, August.

It brings with it the last 11 days of the 2024 Summer Olympics and the dog days of summer.

For many Northern Hemisphere families with school-age children, it’s also back-to-school shopping time.

August is when many in Europe enjoy holiday time off, too. The same goes for the U.S., where people take advantage of a typical business slowdown before things kick back into gear in September.

August also offers lots of quirky and unexpected holidays and occasions you can use to have more fun than usual with your book promotion.

How to take advantage of August book promotion opportunities

What’s the best way to take advantage of so many fun August book promotion opportunities listed below?

Once you identify those occasions that are a good fit for your book or promotion goals, how can you use them?

Here are a few examples to get you started.

August is Romance Awareness Month

If you’re a romance writer, this is your time to shine!

Think of the potential! How about polling your social media connections and newsletter subscribers about their most romantic experience ever? One of them might even inspire a book!

• Ask them to tag you in a written post or in a social media video where they describe it, or to reply to your email newsletter request.
• Turn snippets of their responses into social media quote graphics you can sprinkle out for days or over coming weeks.
• Use what you learn from trends in responses to create a tip sheet about how to be more romantic that you send to the media, bloggers, and podcasters.

August 4, International Forgiveness Day

Are you a yoga or meditation instructor, or a lifestyle coach?

Is forgiveness a theme in your novel or children’s book?

Use this occasion to help people learn how to forgive those who have hurt or harmed them. Here are a few ideas:

• Create a short, instructional video for social media.
• Host a short, live training webinar.
• Create an Instagram carousel post with the steps to follow.

August 17, National Thrift Shop Day

Is one of your novel’s characters uber-thrifty?

Are you a financial advisor?

Do you write about upcycling, re-purposing, or sustainability?

According to the 2024 ThredUp Resale Report, the global used apparel market is growing three times faster than the overall global clothing market.

Leverage this trend to:

• Create social media images and posts about how to shop at thrift stores.
• Share images of your favorite thrift store finds.
• Create a YouTube video showing how you upcycled a thrift store gem.

Keep in mind, too, that variations on what you might do to link your book to National Thrift Shop Day might also apply to National Garage Sale Day happening a few days earlier on August 10.

Your August book promotion opportunities

Here’s a partial list of the august August marketing opportunities you can add to next month’s book promotion calendar. Get the full list on the Holiday Insights site. (And while you’re there, look ahead to other months.)

• Romance Awareness Month
• August 1 Mountain Climbing Day
• August 1 National Girlfriends Day
• August 1 Mahjong Day
• August 2 Find a Four Leaf Clover Day
• August 4 Friendship Day
• August 4 International Forgiveness Day
• August 4 Sisters Day
• August 5-11 National Simplify Your Life Week
• August 6 Wiggle Your Toes Day
• August 8 Happiness Happens Day
• August 10 Lazy Day
• August 10 Middle Child’s Day
• August 10 National Garage Sale Day
• August 12 National Vinyl Record Day
• August 12 World Elephant Day
• August 13 Left Hander’s Day
• August 15 Relaxation Day
• August 16 National Tell a Joke Day
• August 17 National Thrift Shop Day
• August 17 Neighbor Night
• August 20 World Mosquito Day
• August 21 National Spumoni Day
• August 22 National Tooth Fairy Day (and/or February 28)
• August 25 Kiss and Make Up Day
• August 26 National Toilet Paper Day
• August 31 National Eat Outside Day

Be sure to check out the list of book-related occasions during August in our 2024 literary calendar, too.

Which of these crazy August occasions speak to you? How will you use next month to help generate conversation and call attention to your book in a lighthearted way? Please tell us in a comment.

Op-eds – opinion essays that appear opposite the editorial pages of newspapers – are powerful communications tools for authors with an informed opinion on a current topic in the news.

An op-ed column or essay lets authors and others use the power of their words to influence opinions on a topic by making an argument for a particular perspective or solution.

Publishing an opinion piece also gives you a chance to call attention to your book when you include the title in your author credit at the end of the essay.

Pre-write your op-ed column or essay

Writing and placing an op-ed often requires waiting for a big news story that provides the timely hook you need to get an editor’s attention, then quickly cranking out that essay and getting it to the editorial page editor immediately.

It has to run when the topic is still in the news.

It can be hard for a busy author to react with speed, though. Not everyone can drop everything and write an effective op-ed after learning about a breaking story.

There’s an easy solution to that problem, though: Have at least one op-ed written in advance to use when a news event brings your op-ed’s topic to the public’s attention.

When news breaks, simply customize your op-ed column for the situation so it appears fresh and timely.

Learn by studying published opinion pieces

Haven’t written an op-ed or opinion essay before? Start by studying some that have been published already.

Review what your local daily newspaper has published recently so you have a sense of that outlet’s style and preferences. Then look at op-eds in high-profile publications such as USA Today and The Los Angeles Times.

Note rhythm, pattern, and flow. They will guide your own writing process while ensuring that your op-ed is accepted for publication.

Once you’re familiar with how they’re written, you’re ready to craft yours.

10 tips for a perfect op-ed column or opinion essay

These 10 tips for writing effective op-eds will help you begin to master the craft so you have one on hand that you can update according to the trending news story for immediate publication.

1. Read the publication you’re submitting to.

Study its style and tone, as well as the types of op-eds it typically runs.

2. Follow your target publication’s op-ed/essay guidelines.

On its website, the Op-Ed Project (more on that below) lists guidelines for most daily newspapers that publish op-eds.

Your target publication isn’t on that list? Search the site, or Google the publication’s name plus “op-ed guidelines.”

Can’t find guidelines, but you know the outlet runs op-eds? Call or send an e-mail to request them.

One point on following the publication’s guidelines: Do it. I know that seems obvious, but I also know that some believe “the rules” don’t apply to them.

They do.

3. Determine your goal.

What do you want to achieve with your op-ed?

Do you want people to behave differently or take a specific action?

Knowing what you want to accomplish will give you focus and a clear starting point.

4. Select one message to communicate.

Op-eds are typically 800 words or less.

You might think that gives you more than enough room to make your case.

If you’re anything like me, when you start writing about something you’re passionate about, you’ll hit 900 words when you’re still warming up.

In reality, 600 to 800 words is just long enough for you to make your case for one solid message, and too short for anything more.

5. Be controversial.

Editors like essays with strong opinions that will spark conversation.

So do radio talk shows. That means you can use your published op-ed to pitch radio talk show producers and hosts on a conversation about your essay topic.

6. Illustrate how the topic or issue affects readers.

Are you familiar with “WFIM?”

WIFM is the copywriter’s acronym for “What’s in it for me?” Grab attention quickly by making your piece relevant to readers.

Put a face on the issue by starting your essay with the story of somebody who has been affected.

Or, begin with an attention-getting statistic that will surprise people or make them think.

7. Describe the problem and why it exists.

This is often where you can address the opposing viewpoint and explain your group’s perspective.

Don’t overlook the opposition on this issue. Address the “yeah, buts” before they come up.

8. Offer your solution to the problem and explain why it’s the best option. 

In addition to making your case, review any alternative solutions. Explain why yours is better.

This will give your opinion weight and credibility.

9. Conclude on a strong note.

Repeat your message and state a call to action.

It might be “Volunteer at your local shelter,” “Call your representative,” or “Start with one small step” — whatever it is you need readers to do to help create the change you seek.

People want to help, but they need to know how to do that.

10. Include a brief, relevant, author credit.

This is the one- or two-sentence bio at the end of the piece that explains why you know what you’re talking about.

Make it relevant to the topic.

Here’s an example from an op-ed that appeared in my local daily newspaper this month: “Julio Fuentes is the president of the Hispanic Business Alliance, committed to the growth and quality of life by supporting minority entrepreneurs.“

And if you’re an author, be sure to include your book title — you’re doing this in large part to get exposure for your book, after all.

Now that you’ve written it . . . .

When your issue is suddenly making headlines, pull up your op-ed column or essay and tweak it to reflect what’s in the news.

In an email, write an introduction that connects the news to your essay, paste your essay into the message, and e-mail it to the editor quickly.

Don’t send it to more than one newspaper with a national reach — for example, both The Wall Street Journal and The New York Times or The New York Times plus USA Today. They compete with each other, so they want content that’s exclusive to them.

It’s okay to send your op-ed to multiple newspapers in noncompeting markets, though. If you do, try to include a local connection so there’s more of a reason for each publication to run it.

Tap into The Op-Ed Project’s resources

Does writing opinion pieces resonate with you? Do you see yourself writing op-eds to make a difference while calling attention to your book or cause?

The Op-Ed Project, an organization that helps strengthen under-represented voices, offers op-ed writing advice, training, and resources.

They include writing and pitching tips, affordable “Expert Talks,” private coaching, and in-depth workshops.

If your nonfiction book or novel involves a cause or issue that you want to bring attention to, add op-eds — opinion essays — to your book marketing plan. (Be sure to download your free Build Book Buzz Book Marketing Plan Template here, too.)

Use your words to educate, inform, and persuade while calling attention to your book, too.

Do you read the op-eds in your local newspaper? Tell us in a comment. 

(Editor’s note: This evergreen article has been updated and expanded.)

As we wrap up a busy April that features more book-related days and weeks than any other month, it’s time to look ahead to other types of special occasions in May.

Here in the U.S. Northeast (where snow sometimes makes an appearance as late as mid-May), we welcome the typically warmer temperatures and how neighbors only mow their lawns when they see we have our windows open during Zoom meetings.

The merry, merry month of May brings us spring flowers and leaves on trees and, oh joy of joys, spending time outside without down coats and heavy gloves.

May bright spots

The fifth month brings with it in the U.S. “normal” occasions that include Mother’s Day on May 12, Memorial Day on May 27, and high school graduations and college commencements throughout the month.

Australia’s Queensland celebrates Labour Day on May 6 – which is also May Day in the Northern Territory – and Reconciliation Day on May 27 in the Capital Territory.

There are also so many unconventional, unique, and often downright irreverent holidays and special occasions to celebrate. And you can use them to bring attention to your book.

How to leverage May book promotion opportunities

What’s the best way to take advantage of so many fun May book promotion opportunities? Once you identify those occasions that are a good fit for your book or promotion goals from the list below, how can you use them?

Here are a few examples to get you started.

May is Mystery Month

Do you write mysteries, thrillers, or suspense novels? This is your month! And there’s so much potential.

Here’s just one idea: Use social media and your email list to poll people about their favorite mystery book and why they like it. You can use this information in multiple ways:

• Compile what you learn into a round up article (“here’s what readers told me about their favorite mysteries”) for your blog or to use as a LinkedIn post.
• Record videos where you read some of the nominations and reasons.
• Create social media quote graphics with the entries.

May 9, Lost Sock Memorial Day

Are you a poet? Write your “Ode to the Lost Sock.”

A humorist? Explain where the socks that don’t come out of the dryer end up.

Schedule an Instagram Live so you and your followers can pause together at a specific time to honor and remember all the socks they’ve lost. Be sure to promote it in advance.

May 20, Be a Millionaire Day

Do you write about money?

Call attention to your book on Be a Millionaire Day by sending a tip sheet to the press or guest blogging about money mistakes people are making that will prevent them from being able to celebrate this special day.

Go live on Instagram to talk to millennials and Gen Y about how to save now so they can retire early.

To reach a younger audience, create a series of TikTok videos that explain each “must-do” for anyone seeking millionaire status sooner rather than later.

Your May book promotion opportunities

Here’s a partial list of the merry, merry month of May marketing opportunities you can add to next month’s book promotion calendar. Get the full list on the Holiday Insights site. (And while you’re there, look ahead to other months.)

• Date Your Mate Month
• Gifts from the Garden Month
• Mystery Month
• National Recommitment Month
• May 1 Save the Rhino Day
• May 3 Garden Meditation Day
• May 3 Lumpy Rug Day
• May 3 Space Day
• May 4 National Candied Orange Peel Day
• May 5 National Hoagie Day
• May 6 National Tourist Appreciation Day
• May 7 National Teacher’s Day
• May 8 National Outdoor Intercourse Day
• May 9 Lost Sock Memorial Day
• May 10 Clean up Your Room Day 
• May 11 Eat What You Want Day
• May 11 Hanging Flower Baskets Day
• May 11 National Babysitters Day
• May 13 Frog Jumping Day
• May 14 Dance Like a Chicken Day
• May 17 Pack Rat Day
• May 18 Visit Your Relatives Day
• May 20 Be a Millionaire Day
• May 21 National Waiters and Waitresses Day
• May 23 Lucky Penny Day
• May 24 International Tiara Day
• May 25 Tap Dance Day
• May 26 National Paper Airplane Day
• May 31 Flip Flop Day

Be sure to check out the list of book-related occasions during May in our downloadable 2024 literary calendar, too.

Which of these surprising May occasions speak to you? How will you use next month to help generate conversation and call attention to your book in a lighthearted way?

National Science Fiction Day. Teen Read Week. Get Caught Reading Month.

They’re just three of the 163 holidays and occasions for writers, authors, and book lovers in the Build Book Buzz 2024 Literary Calendar. It’s the most comprehensive listing of book- and writing-related special days, weeks, and months available.   

Looking to promote haiku, children’s books, or memoirs? You’ll find occasions here to help you do that. Want to support your local library? You’ll love April’s events! Are comic books your thing? There’s something for you, too.

How to use your 2024 literary calendar

What’s the best way to use these special dates? Here are ideas.

Step 1.

Start by reviewing the list in the 2024 literary calendar below and identifying what’s relevant or interesting to you.

For example, do you write short stories? Create a series of Instagram Reels for May, Short Story Month.

Are you a poet? Show your lighthearted side by running a bad poetry contest in the days leading up to Bad Poetry Day on August 18.

Are you a Grammar geek? Own it on social media on March 4, Grammar Day.

Step 2.

Add your favorite occasions and dates to your calendar, then set a reminder a few days in advance so you have time to plan and create your special day content.

I use my smartphone’s “Reminders” app for this.

Step 3. 

Decide how you’ll recognize the occasion. Here are a few ideas:

• Create an event-related image to share on social media. I created one for Read in the Bathtub Day on February 9 — see below. Notice that I branded it with this site name. You’ll want to brand yours, too.
• Use the holiday as a conversation starter. For example, on Read in the Bathtub Day, I’ll create a poll on Facebook, Instagram, and LinkedIn that asks people if they read in the bathtub.
• Create a short video to share on social media. Post to Instagram, Facebook, TikTok, and YouTube, and link to it in your newletter.
• Blog about why the special day is important to you or write about it in your newsletter.

Step 4: 

Don’t let all of these amazing ways to honor books and reading go to waste. Take action!

Your 2024 literary calendar

Now you’re ready to make things happen. Here’s your month-by-month 2024 literary calendar.

(Please note that there’s conflicting information online about some of these dates, but we’ve tried our best to verify and validate everything. And, we’ve removed some occasions from previous calendars because we can no longer verify them.)

January 2024

February 2024

March 2024

April 2024

May 2024

June 2024

July 2024

August 2024

September 2024

October 2024

November 2024

December 2024

Get lots of ideas for using these holidays

Need more book promotion ideas to help you take advantage of these occasions and for book marketing in general? Sign up for the Build Book Buzz 365 Daily Book Marketing Tips. You’ll get one tip every day for a year for just $1 total, and you’ll start the year off right.

Which holidays will you work into your 2024 book marketing plan? Tell us in a comment!

Affiliate Disclosure: This post contains Amazon Associates links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you).

One of my biggest challenges as an author is figuring out how to find time for book promotion.

Is it one of yours, too?

This is especially difficult when you work full time and must write and promote outside employment.

It’s a challenge we all need to tackle, though, if we want people to read the books we write for them.

You are responsible for promoting your book

Finding time for book promotion around a launch and months (even years!) later is essential if you want to sell books. Whether your book is released by a traditional publisher or you’ve gone the indie route, you are responsible for your book’s publicity and promotion.

Publishers that provide book launch support usually only offer it for a few months at the most. That’s not enough for most books — you’re just building momentum then, momentum you don’t want to lose. If you’re self-publishing, you’ve known all along that this job is yours and yours alone.

How to find time for book promotion: 8 tips from authors

So how do you find the time for it? I’ve got a few suggestions, but would love to have more, so please share your tips in the comments section.

You might not be able to implement all of these, but if you get just one good idea from this list, it’s a good day, right?

1. Re-allocate your writing time.

You carved out time to write the book, didn’t you? Maintain that schedule, using that time for book promotion, instead.

While her manuscript is with the publisher, Michele Hollow, author of the forthcoming Jurassic Girl, The Adventures of Mary Anning, Paleontologist and the First Female Fossil Hunter, is learning how to promote a  middle grade reader and visiting local libraries and booksellers to build relationships and learn more about how she might collaborate with them when her book is released.

2. Use your phone.

This one is my favorite – it has helped me get more done in unexpected places.

Rather than scroll through her social media feeds while waiting for her restaurant order or in line, Stenetta Anthony, author of Ella Learns to Dance, uses that time to post on social media instead.

Arthur Montgomery, author of So You Want to Retire, uses his to answer interview questions from home, while Diane Currie, author of Before My Eyes uses hers for Internet access in a workplace that doesn’t allow employees to go online for personal reasons.

3. Get outside help for easier tasks.

Not everybody can afford to hire a social media manager, but many can pay a college student or a smart teenager for well-defined tasks.

Mary Hanlon Stone, author of invisible girl, a young adult novel, hired several teenagers to talk about her book on social media and at school. Mary Lucas uses college interns to manage the social media promotion of Lunchmeat & Life Lessons.

4. Batch-create social media content.

If I don’t use a content creation tool like video editing often enough to feel proficient, it seems like I’m re-learning the technology every time I want to use it again. Does that happen to you, too?

Counter that by batch-creating content. Set aside a chunk of time to create one type. It might be recording several book-related short videos, designing social media images in Canva, or writing  social media posts. 

via GIPHY

Next, set aside a block of time to use a social media scheduling tool to “drip” out that content over time. You can set it and forget it.

Kris Bordessa wrote and scheduled much of her social media and newsletter content for Attainable Sustainable: The Lost Art of Self-Reliant Living early, before the book’s publication date.

“I took the time up front to write various blurbs about my book — some seasonal, some not — and have those set to repeat on social media and in my newsletters. This means it’s happening without me having to think about it and people who didn’t see it the first time through might catch it the next time,” she says.

5. Create “pre-made” responses to frequently asked questions, then copy and paste when responding.

Nick Newsad, author of The Medical Bill Survival Guide, uses this approach when responding to Help a Reporter Out (HARO) queries and certain types of e-mail interviews.

6. Set daily promotion goals.

Henry Brown, author of Hell and Gone, tries to accomplish at least one marketing objective before going to bed.

Mark De Binder, author of Serial Terror, sets a time-based goal every day – whether it’s 10, 20, or 45 minutes – to keep him on track.

7. Work through lunch.

Like many others, K.S. Brooks, author of Lust for Danger, makes book promotion-related telephone calls during her lunch break and while running errands. Others use this time to answer promotion-related e-mail or do book marketing research.

8. Get up early.

Michelle Risley, author of Smash, gets up 30 minutes early every day to blog.

Jim Joseph, author of The Experience Effect, does much of his book promotion before leaving for his work day.

I can’t stress enough how important it is to find time for book promotion before, during, and long after your book’s launch.

If you don’t tell your ideal readers about your book, they won’t know about it. Reaching the right people in the right places with the right messages takes time and repetition. Making it a priority will help ensure it happens.

Make time to learn how to promote your book, too. My online courses and digital resources will help. Learn more here.

What’s your best tip for making time to promote your book? Please tell us in a comment.

(Editor’s note: This article was first published so long ago that you’d laugh if I provided a date. It has been updated and expanded.)

Affiliate Disclosure: This post contains affiliate links, which means if you click on them and make a purchase, I will receive a small commission (at no extra charge to you).

Authors often overlook book publicity when creating their book marketing plans. That’s usually because they:

• Don’t know what it is
• Don’t realize it’s a realistic option
• Want it but don’t know how to get it

But those who understand key book publicity facts and are interviewed on television or a podcast? Or who see their book included in a media outlet’s “best of” list? Or are interviewed for an in-depth article on something they know a lot about?

Those authors are hooked on the power of publicity.

Not sure what it’s all about? I’ve got four book publicity facts that help demystify the topic and process so you can use book publicity to introduce more readers to what you write.

Fact #1: Book publicity is that free media exposure that results when your book title appears in a print or digital newspaper, magazine, or blog article or is heard in a podcast, radio, or TV interview.

With the growth of social media, that definition has expanded to include social media mentions. For our purposes, though, we’ll focus on just the news media.

The biggest difference between publicity and other forms of marketing – advertising, direct mail, sponsorships, etc. – is that you can’t buy it. You simply can’t pay for an interview with a legitimate news outlet.

In addition, studies show that publicity is 10 times more effective than advertising (which is when you pay for, place, and control the message along with when and where it appears).

That’s because of the implied editorial endorsement. The thinking is: If a journalist thought enough of you or your book to interview you or reference the book, you must be an expert (or your book must be a great resource).

While publicity is free, authors often pay for related services such as press release distribution (I recommend eReleases) or a publicist.

Studies show that publicity is 10 times more effective than advertisingClick to tweet

Fact #2: Free press release distribution services and sites don’t actually “distribute” press releases.

Authors often tell me that they use free press release distribution sites, but this is one of those situations where you get what you pay for.

“Free press release distribution service” is a misnomer. Free sites don’t send your press release out to reporters, producers, editors, writers, hosts, or bloggers.

The releases sit on the service site waiting to be discovered. That’s better than nothing – and who knows? Maybe it will be found there and used.

Still, if you want to make sure your newsworthy press release or tip sheet gets distributed to the right media outlets and journalists, build your own media list or use a paid press release distribution service (see 1. above).

Fact #3: Book publicity is about more than sending press releases.

Press releases, especially book announcement press releases, are only part of the mix (although that release announcing your book’s publication is essential because it’s so versatile).

You should also pitch appropriate media outlets on story or segment ideas related to your book that you can contribute to as an expert source. 

To do that, study the media outlets, blogs, and podcasts read, watched, or listened to by your book’s target audience to figure out what sorts of articles and segments they run.

Once you’re clear on the kind of content they use, you’ll be ready to brainstorm article and segment ideas that you can “pitch” – propose – as an expert resource.

Many authors also pitch and write by-lined articles or essays on topics related to their books. These are often published with a writer credit that includes the author’s book title.

Fact #4: You don’t need relationships with journalists to get book publicity.

Oh, sure, if you have them, relationships help. But they’re not required.

What you need is an understanding of how the system works — which media outlets reach your target audience, how to find the right person at that outlet to contact, and what to pitch them.

When I was working for clients as a publicist, I got them featured in publications ranging from USA Today and Business Week to the front page of The Wall Street Journal without knowing a soul at any of those media outlets.

When my first book came out, I booked myself on nationally syndicated TV talk shows, appearing alongside celebrities that included actor George Segal, without any contacts at those outlets.

But what I did know was the importance of studying each target outlet to understand:

• What they use
• How my book or my client’s product, service, or story fit into that framework
• How to determine the best person to contact
• How to write a pitch that would get read

You can do this, too.

More resources on book publicity facts

I’ve linked throughout to several articles on this site that can help you take advantage of these four publicity facts, but here are a few more:

• The best ways to get author and book publicity
• Trade journals: The book publicist’s secret weapon
• How to get trade journal book publicity
• Sell more books in your backyard with these local book publicity tips
• Free download: 8 Services That Help Journalists Find Authors and Other Sources

All it takes is time, a willingness to learn, and persistence. That last point is especially important. Even skilled, experienced publicists strike out frequently. But with persistence, they succeed. And so will you.

What do you need to learn about book publicity, or what advice would you offer authors? Share it in a comment.

Affiliate Disclosure: This post contains Amazon Associates links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you).

Like it or not, September’s arrival reminds us that fall is just around the corner.

This means the orioles competing with the bees for the jelly on my feeder outside my office window will soon be flying south. And that I’d better return to the dry cleaner to pick up that winter coat I dropped off months ago…and forgot about.

But it also introduces to our calendars so many imaginative September holidays for book promotion.

How can you use these unusual occasions?

There are so many ways to use these fun holidays! I like to look for opportunities to generate more engagement on social media, blog post ideas, or ideas I can turn into social media images or videos.

Here are a few ideas.

September 1, National Tofu Day, appeals to me because people have strong feelings about tofu. Some, like me, love it. Others have serious issues with it. Why not host a poll on Instagram Stories and ask followers if they love it or hate it?

For more engagement, how about using September 13, Fortune Cookie Day, to ask followers on Instagram, TikTok, Facebook – wherever your audience hangs out – to comment with fortune cookie messages they’d like to find in a cookie but never do? Offer a prize (your book, perhaps) to the person who writes the message you like the most.

National Pet Memorial Day on September 10 made me think of my friend Roxanne Hawn’s “Heart Dog: Surviving the Loss of Your Canine Soul Mate.” Roxanne can leverage the obvious link to her book by starting an online discussion about how humans memorialize their pet. She can also write and distribute to the media a tip sheet offering advice for honoring pet memories that can help their humans deal with grief when a pet dies.

Imaginative September holidays for book promotion

Spend some time reviewing this short list of some of the fun and imaginative occasions coming up next month. Get the full list at HolidayInsights.com.

• September 1 National Tofu Day (UK)
• September 4 Bring Your Manners to Work Day
• September 5 Be Late for Something Day
• September 6 Fight Procrastination Day
• September 8 National Ampersand Day
• September 8 Pardon Day
• September 9 Teddy Bear Day
• September 10 Grandparent’s Day
• September 10 National Pet Memorial Day
• September 10 Sewing Machine Day
• September 11 No News is Good News Day
• September 13 Defy Superstition Day
• September 13 Fortune Cookie Day
• September 13 Positive Thinking Day
• September 16 Collect Rocks Day
• September 16 National Play Doh Day
• September 17 Wife Appreciation Day
• September 19 International Talk Like a Pirate Day
• September 21 International Peace Day
• September 22 Hobbit Day
• September 25 World Dream Day
• September 27 Crush a Can Day
• September 28 National Good Neighbor Day

There are also several book-related holidays in September to consider, including Read a Book Day and National Punctuation Day. You’ll find them in the 2023 Literary Calendar on this site.

Which of these holidays is a good fit for you and your book, and why? How will you use it? Please tell us in a comment.

If you aren’t sending review copies of your book out for blogger book reviews, you’re missing out on more than book sales.

In addition to selling books, they provide testimonials you can add to your Amazon and other retail sales pages as editorial reviews.

They also introduce your book to new readers while reminding others about your book’s value.

Authors aren’t sending me their books

Honestly, I’m continually amazed by how the people who write how-to books for authors rarely ask me to review those books.

I don’t think it’s because they know I’m not shy about pointing out a book’s flaws.

It’s more likely that they’re unaware of the power of a glowing review from a peer. In the case of authors who decide to write how-to books for other authors, it’s probably because they are completely unaware of bloggers like me. The “peers” they send review copies to are authors who write the same types of fiction or nonfiction books they write.

No matter the reason, it means that if I want to review a book for you, I have to go looking for one.

Exhibit A

For example, last month, I reviewed Penny Sansevieri’s book marketing guide, which was published January 1, 2022. Why did it take me a year and a half to write a review?

Because I didn’t know it existed.

via GIPHY

How is this even possible?

Penny is an accomplished book publicist who knows me. She also knows the value of reviews. Yet, she didn’t send me a book announcement press release; she didn’t send a review copy.

She’s not the only one who overlooks this site’s reach (it’s ranked seventh globally among book marketing blogs). I know from LinkedIn that a member of the Build Book Buzz Book Marketing Group launched a book about book promotion last week.

Did she tell me about it? Nope.

The last time anyone asked me to review a book that’s relevant to authors was in late 2019.

This is nuts.

How to snag those blogger book reviews

You’re smarter than that. Pursue those blogger reviews! Make them happen!

It’s not hard to identify and contact bloggers who both reach your audience and review books and other products their readers will appreciate knowing about.

The process is pretty simple. Here are the steps.

1. Identify the blogs and online media outlets that reach your target audience.

Here are a few resources for finding blogs to contact:

• Google your search term – your topic – plus the word “blog.”
• Use the blogger search engine.
• Set up Google Alerts for your book’s topic. Some might link to blogs.
• Solicit reviewers through your social networks.

2. Visit each blog to see if the blogger reviews products.

This is important.

You don’t want to waste your time contacting and following up with a blogger who is never going to say “yes.”

3. Compile a database or grid with each site’s contact name, e-mail address, site URL, and notes that will help you personalize your request.

You can use contact management software, create a table or grid in Word, or use Excel.

What’s most important is that you use a system that works for you.

4. Write and e-mail your request.

Contact each blogger individually rather than sending a generic message to everyone on the list you’ve built. Personalize the message so it’s clear you’re familiar with the site.

Explain clearly and succinctly why you’re contacting them.

Here’s a sample script:

I’ve written a new book, [title], that I think will [interest/entertain/educate/whatever] your readers because [brief reason]. I noticed you review products – I found the [product] review especially helpful – and thought you might be interested in reviewing my book.

It’s [brief description – two sentences max].

Would you like to receive a complimentary digital review copy? I can send you a link where you can download it in the format you prefer for the e-reader you use.

I’ve pasted my book announcement press release with more details below my signature.

I look forward to your response.

It’s as easy as hitting the “send” button, then tracking the responses.

No response? Forward your original message with a friendly reminder note.

Special note for novelists

The fiction blogger review-a-sphere is especially competitive. That’s why many authors seeking genre reviews hire a reputable virtual book tour service. The company’s connections can help place your book higher up in the queue.

But the savviest fiction writers don’t stop with genre reviewers.

They approach topic bloggers, too. These are the people who write about what I call the “nonfiction nuggets” in your book.

Nonfiction nuggets are the messages, themes, locations, professions, and other details that are important to your story, but aren’t fiction.

If you aren’t sending review copies of your book out for blogger book reviews, you’re missing out on more than book sales.Click to tweet

Leveraging topic bloggers

You can learn how to uncover these nonfiction nuggets and see examples in “The guest blogging audience most novelists don’t know about.”

When you follow the instructions in that article, you’ll probably identify at least three nonfiction topics in your book. For example, if your protagonist is a geologist, that profession is one of those nuggets. Does the story center around bullying? That’s one, too.

Select the one or two nonfiction topics that are most important to your story, then use the instructions above to search for and document blogs about them.

Note that the email script you’ll use to contact them will need to be slightly different from the one above. You’ll have to state the connection between your nonfiction nuggets and the blog’s topic because it won’t be obvious.

That won’t be hard for you to do, though. You’re a writer, after all.

Please don’t miss out

I can’t predict how many more books you’ll sell with blogger reviews, but as a benchmark, my review of Penny’s book sold 28 copies on Amazon. I know this because I linked to the book with an Amazon Associates link specifically so I could track sales.

I hope more authors bought it through Bookshop.org or other retailers, too, but I have no way of knowing if they did.

Will those 28 sales change Penny’s life? Nah. But she might land a new client or two while expanding her fan base.

Don’t miss out on this opportunity to sell more books and acquire more fans. Include bloggers in your book launch plans. You won’t regret it.

Have you purchased a book because you read a blogger’s review? Please tell us in a comment.